Recruitment microsites are smaller, sometimes one-page websites that are designed around a specific employee recruitment campaign. These sites enable you to target your recruitment message to a specific target audience and track the effectiveness (in terms of page views, time on site, etc.) of the other components of a larger recruitment campaign. Oftentimes, they have their own easy-to-remember web address that works well when used on radio or television advertising, while being linked to the rest of your career or business website. MPA has helped many companies create microsites to go along with specific recruitment campaigns; see how we can help you do the same.

Over 80% of employers now utilize social media in their employee recruiting efforts. Unfortunately, most of them don't do it well. To get the most out of social media recruiting, you need to have a strategy in place that connects with all of your online resources from your career website content to your company Facebook, LinkedIn and YouTube pages to your online job postings and more. And, this strategy needs to be executed consistently over the long term. The reality is that most companies don't have the time, resources or expertise to pull this off. That's where Mary Pomerantz Advertising can help. We have extensive experience coordinating social media recruiting with a diverse array of online resources and can give you the kind of robust social media presence that attracts the best job candidates available.

For employee recruitment purposes, email campaigns can help you build a long-term applicant pool as you compile email address lists from previous applicants, career fair attendees, website inquiries, etc. By keeping these individuals informed about company news and available opportunities, you can build a recruitment network that will yield dividends for years to come. We encourage you to tap into the vast reservoir of expertise that MPA has acquired in this area to design and execute email recruitment campaigns for your organization. These campaigns are especially effective when you are seeking to hire individuals with specific certifications or licenses, as the people possessing many of these credentials can be accessed via updated email lists of current license or certification holders. This can make your email recruitment campaigns extremely precise in their reach, reducing the need to wade through mountains of unqualified applicants.

Virtual tours are a great way to give job candidates an in-depth look at your organization's facilities, operations and values. We invite you to work with MPA on developing online virtual tours to give prospective candidates the full picture of what it's like to work for your company. Our award-winning creative team can help your company showcase its strengths, scope of services and employee culture while including dynamic features, such as:

• 360-degree views
• Audio podcasts
• Video interviews
• Live webcams
• Interactive maps
• Image galleries