Like most things in life, effective recruitment advertising requires a plan. Let Mary Pomerantz Advertising take the guess-work out of the process by having us design a comprehensive, yet flexible, plan for your recruitment advertising. The way to consistently attract the highest quality candidates is to take a proactive, rather than reactive, approach to employee recruitment, and our team has the time, expertise and experience to do just that. We’ll carefully examine your company’s specific needs and constraints and design an itemized media plan for your review and approval. This media plan will include a detailed description of each recommended media option, as well as cost, frequency, value-added services and estimated audience for a given period. You can then choose which options work best for you.

Every business has to deal with the constant struggle of getting the best results on a limited budget, and recruitment advertising is no different. Fortunately for you, Mary Pomerantz Advertising has decades of experience in doing just that. We will work with you to maximize the ROI of your recruitment efforts by identifying cost-effective solutions that meet your short and long-term goals. This process often combines strategies such as job branding and career website development that pay large dividends over time with shorter-term cost-saving techniques like identifying and negotiating deals, specials and contracts that offer value-added services on your behalf. And, at every stage of the process, you’ll have an experienced partner in your corner, making sure that you always get the best value for your recruitment advertising dollar.

Negotiating for the best price or package of services can be a difficult, time-consuming, unpleasant and confusing task, particularly when it’s in a field or industry in which you don’t have a large amount of experience or knowledge. To get the best deals on your recruitment advertising rates and contracts, you need to have a representative who can skillfully negotiate on your behalf. That’s where MPA can help! Our media team has long-standing relationships with media outlets throughout the country enabling you to take advantage of weekly specials, frequency discounts and value-added contract benefits that media outlets often won’t tell you about if you advertise with them directly. Don’t let a media rep take you for a ride by locking you into a contract that doesn’t fit your needs; let MPA negotiate the best possible deals for your organization.

One of the best things about using an experienced agency like Mary Pomerantz Advertising is that we take care of all the details so that you don’t have to. When it comes to actually placing your ads in the various publications or websites you have chosen to use, MPA goes through a painstaking process to make sure everything is done properly. Our ad processing professionals carefully review your ads to ensure that they are the correct size and format and follow the appropriate language and branding standards before they are sent out to the publications or websites in question. You’ll have the peace-of-mind that comes from knowing that your ads have been proofed and reviewed by multiple professionals before being sent to media vendors and seen by potential job applicants.

The early bird gets the worm, and the top-ranked search results get the vast majority of clicks and subsequent results. Today’s job candidates increasingly rely on major search engines to explore career opportunities, so you need to make sure that your career website and job postings show up among the top search results. The best way to do this is through carefully crafted search engine optimization (SEO) and search engine marketing (SEM) techniques like those MPA’s clients have enjoyed for over a decade. At MPA, our web analytics expertise enables us to improve your search engine rankings among relevant recruitment-related searches, driving candidates to your apply for your open positions and building the status of your online employment brand for the future. Don’t get buried at the bottom of a list of search results; rise to the top of the heap with the help of Mary Pomerantz Advertising.